Our way
Unlike other industries that have been already touched by modern times and change, the eyewear industry is still very traditional and mainly characterised by a tremendous lack of transparency with regards to quality and costs.
This is due to overly complicated supply chains and monopolies. Given these severe inefficiencies and dominant powers, excessive margins of sometimes more than 90% are added over the manufacturer price for retail purposes.
When we discovered these facts while still being in the customer's shoes, we felt seriously cheated and decided to start solving this problem and be part of the change.
So we buckled up and strived to find creative solutions to bring you high quality eyewear without the traditional markup.
This led to our decision of cutting all the unnecessary intermediaries between us and the manufacturer and selling through an online channel. This modern retail model enables us to cut costs on our end and in turn, lower the prices we charge to our customers.
